The word “Biatec” (or “Biatex”) originates probably from the name of a king who appears on the old Celtic coins minted in the area of today’s Bratislava (the capital of Slovakia) during the 1st century B.C. The name is also used to refer to the coin itself.
The brand wanted to make a strong connection between the brand’s name and it’s heritage, so this is where the brand name comes from.
Naturally, the creators and people who work at the brand are proud to be Slovaks and so the logo reminds of the national Slovakian emblem, which is the symbol of their country, culture and tradition.
Biatec designs elegant and stylish, yet simple watches, Wrist watches, inspired by the heritage, as well as by great symbols of Slovakia and worldwide technological achievements of the past. The main motto at Biatec is: “Inspired by the past, driven by the future…”.