MrWatch93 - MICROBRANDS BOOK

The first book dedicated exclusively to the world of microbrands.

You can order the book on Amazon via this link: CLICK HERE

Giuseppe – MrWatch93 – has launched his book series with the "MICROBRANDS BOOK," in which he shines a spotlight on the "young guns" of the industry. And where better to present these books than here on Chronofactum :)

The Microbrands Book series was created with the aim of giving a voice to all microbrands and independent watchmakers. In particular, Giuseppe is dedicated to those brands that have managed to "assert themselves in a world that is on the one hand dominated by the well-known luxury giants and on the other hand characterized by the mass production of soulless and qualityless goods."
Passion combined with strong ideas has led to new approaches in watchmaking, where identity and a spirit of experimentation are the key to success.
Each volume presents a variety of brands. All brands are listed alphabetically. Starting with the 2024 edition, there will be pages about events where you can find independent brands.
The books dedicate 4 pages to each brand, with a photo of the founder, a brief description of the brand, a box containing details and specifications of the watches, and the author's comment on the question "Why buy?".

Volume 1 contains the following brands: