Collection: Minase

Japan
Minase, Akita Prefecture

The perfectionists.

To better understand the exceptional products of the Minase brand, it is worth taking a look at its origins:
The brand logo, which can also be found on the crowns of the watches, is designed in the motif of a “step drill” and reflects the origins of the traditional Japanese company – as a manufacturer of cutting tools and precision drills for metalworking.

Founded in 1963 as Kyowa Co. Ltd., the company quickly attracted the attention of the watch industry. Kyowa's precision drills became an important component of Japanese watchmaking, and the company also began producing cases for the watch industry.

Due to its expertise and creativity, Kyowa was commissioned to produce increasingly complex watch components, cases, and bracelets. Polishing techniques became increasingly important and an integral part of the production process.

After decades of manufacturing the highest-quality components for watchmaking brands, the company decided in 2005 to launch its own watch brand, MINASE, and produce absolutely perfected timepieces, meticulously crafted down to the smallest detail. The brand name comes from the place name Minase in Akita Prefecture, where the company's workshop is located. Minase is somewhat reminiscent of the Vallée de Joux, known as the birthplace of the Swiss watchmaking industry. Minase's snow-covered, remote location limits its residents geographically, but it also increases their patience, which is essential for watchmakers and true artisans.

MINASE's goal is to create watches that will still be appreciated by their wearers even after 100 years.