Awake

Son Mai - Frosted Leaf
NEW - Awake Son Mai Fragments
Son May - Vignette
Son Mai - Silver Leaf Classics
Son Mai - Jurassic Watch Project - sold out
Son May - Year of the Sssnake
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Son Mai - Frosted Leaf

NEW - Awake Son Mai Fragments

NEW - Awake Son Mai Fragments

Son May - Vignette

Son May - Vignette

Son Mai - Silver Leaf Classics

Son Mai - Jurassic Watch Project - sold out

Son May - Year of the Sssnake

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The watch brand AWAKE

Since its founding, AWAKE has embodied an approach to watchmaking that is characterized by “Slow Fashion" or "Slow Food"Comparable to [the original text], naturalness and the creation of lasting value are paramount. Attention is drawn to the beauty that surrounds us – whether shaped by nature or crafted by human hands. AWAKE aims to push the boundaries of modern watchmaking and offer enthusiasts and collectors worldwide unique and emotionally resonant timepieces."

AWAKE develops its watches like one writes a story – with calm and concentration, with inspiration and above all with time.
Each creation is an invitation to explore, to pause and to lose oneself in the elaborately designed dials.

In an increasingly urbanized and hyper-connected world where life seems to be racing by, AWAKE aims to offer a temporal and philosophical pause – a moment to reflect on what is truly important to us and what we want to preserve.

Son Mai

THE ART OF LAQUERWORK

From tree to timepiece: a ritual of patience

Vietnamese Sơn Mài lacquerware is a complex and demanding technique perfected over centuries. The lacquer is painstakingly extracted from a specific Vietnamese lacquer tree. Only 200 ml of base material are obtained from each tree. The lacquer is polished layer by layer to achieve unparalleled depth and a mirror-like shine. This process is very slow and demanding, requiring tireless attention, great skill, and absolute precision from the artisans.

For the Jurassic T-Rex and Raptor collection, AWAKE's master painter found his inspiration in the cinematic irises of these prehistoric animals. He thus created unique colors used exclusively for this special edition.

The techniques introduced in the “Sơn Mài” collection lend the dials exceptional depth and reflection thanks to multiple layers of lacquer, natural pigments, and the shimmering effect of silver leaf. A meticulous, handcrafted process that captures the gaze of these creatures.

Each Son Mai dial is unique. It invites the eye to linger and lose itself in the light reflections, colors, and textures.

It all begins in the northern forests of Vietnam with the sap of the Rhus verniciflua tree.

This natural lacquer, prized for its exceptional shine, is harvested with care – but only in very small quantities: From a tree over 10 years old, only 200 ml can be collected.

The lacquer is collected in the early morning during the wet months of June and July. After extraction, it is refined, filtered, and dried to obtain the precious, transparent base for the lacquer.

Natural pigments, chosen for their depth and vibrancy, are mixed into this base to create the rich hues that define the Sơn Mài collection.

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Each dial begins with a base coat of pure silver leaf, applied by hand – a luminous canvas for what is to come.

Dozens of layers of lacquer are then applied with elegance and precision.

After each application, the varnish must dry under very specific humidity conditions (ideally 80% humidity) so that it can harden and develop its characteristic durability and brilliance.

Each layer is then carefully sanded and polished to a high gloss before the next layer is applied – a meditative process that can take several weeks.

As the layers build up, the lacquer reveals its essence: vibrant, expressive, and constantly evolving. The dial gains depth, brilliance, and character, literally becoming a landscape of time.

We are extremely pleased to welcome AWAKE and the entire team behind the brand, another highly exciting and appealing microbrand. Chronofactum to be allowed to show it.