Biel/Bienne Switzerland “Formex = extreme form, Formex, French for 'extreme form', is a 100% Swiss watch brand, founded in 1999. Its headquarters are in Biel, the heart of the watchmaking industry. Formex's roots lie in the production of high-quality watches and components that meet the highest standards of quality. With exceptional technical solutions, Formex makes a good product even better, offering added comfort and functionality in its watch models and specially developed straps. The origin: More than 20 years ago, two Swiss brothers, both passionate watchmakers, wanted to combine their two shared passions: motorsport and timekeeping. The chassis of fast racing cars and motorcycles provided the inspiration for a unique case suspension. The two brothers developed the patented Case Suspension System as a feature of all Formex watches – a feature that remains to this day. The system not only protects the movement from hard impacts but also provides greater comfort for the wrist. Added to this is the unique look – robust and sporty. Where is Formex headed? In the 15 years since its founding, Formex has presented more than 40 collections, all equipped with the patented case suspension. Formex enjoys a high reputation among enthusiasts of high-quality and exceptionally designed sports watches. Formex: “An innovative distribution model, coupled with our strong commitment to high-end manufacturing, enables us to offer a first-class Swiss luxury watch at a unique price.”

In 2016, Formex broke away from the traditional sales model. This meant that expensive advertising campaigns or celebrity endorsements were a thing of the past. Formex prefers to invest its money where it truly benefits the customer: in product development, technology, materials, and the craftsmanship that goes into the production of every single Formex watch. To reflect this exceptional value for money, Formex watches are generally excluded from all discounts.

Formex delivers on its promises. Raphael Granito, CEO of Formex, embodies Formex's commitment to speed, precision, mechanics, and adrenaline through his lifestyle. As a schoolboy, he helped out in his father's factory during school holidays, producing watch components. There, he learned the essential steps of designing, developing, and manufacturing a high-quality watch from some of the most renowned Swiss watch brands. "Pushing boundaries, taking risks, and testing limits has always been part of Formex. Our timepieces have everything it takes to become your most loyal partner on your own adventures." To this day, Raphael remains a watch enthusiast—but also a successful downhill skater, race car driver, snowboarder, freediver, surfer, skydiver, and paraglider. With these adventures at his heart and his technical expertise, Raphael has propelled the Formex brand into the future and onto the internet. With a team equally passionate about designing and producing watches, Formex now offers exceptional value for money. We at Chronofactum are very proud to be part of this team. Formex: “Whatever the future may bring – we remain true to one thing: We build the highest quality at the best price.”

Formex designs, develops, and manufactures all its watches in Switzerland. The company is based in Biel, the watchmaking capital of Switzerland. Formex's manufacturing processes meet the strict new requirements for Swiss Made products, which have been in effect since January 2017. Every single watch undergoes comprehensive testing for quality, function, and precision both during and after production. Only then is the timepiece ready for your wrist. Naturally, at Chronofactum, you receive perfect all-around service, including a 3-year warranty on your Formex watch and the promise that we will continue to be your trusted retailer even after that. We are happy to handle all communication and shipping to and from Formex for you.

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